Google Play To Pilot Third-Party Billing in New Markets Including US
Google today announced it's expanding its user choice billing pilot, which allows Android app developers to use other payment systems besides Google's own. The program will now become available to new markets, including the U.S., Brazil and South Africa, and Bumble will now join Spotify as one of the pilot testers. From a report: Google additionally announced Spotify will now begin rolling out its implementation of the program starting this week. The company had first announced its intention to launch a third-party billing option back in March of this year, with Spotify as the initial tester. Since then, the program has steadily expanded. Last month, for example, Google invited other non-game developers to apply for the user choice billing program in select markets, including India, Australia, Indonesia, Japan and the European Economic Area (EEA). The company also introduced a similar policy for developers in the EEA region in July, but the new guidelines raised the commission discount from 3% to 4% for developers who opted in. With today's expansion, user choice billing will be made available to 35 countries worldwide. Google says it's been working with Spotify to help develop the experience and now the streaming music service will begin to put the new features into action in supported markets. The experience could still change over time, Google warned, as this is still the early days of the pilot test.
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