How DeviantArt is navigating the AI art minefield

A DreamUp generation for “a man in a 1950s business suit defusing a bomb at a table in the style of Norman Rockwell.”
A DreamUp generation for “a man in a 1950s business suit defusing a bomb at a table in the style of Norman Rockwell.” | Image: DreamUp

Artificial intelligence is learning to make art, and nobody has quite figured out how to handle it — including DeviantArt, one of the best-known homes for artists on the internet. Last week, DeviantArt decided to step into the minefield of AI image generation, launching a tool called DreamUp that lets anyone make pictures from text prompts. It’s part of a larger DeviantArt attempt to give more control to human artists, but it’s also created confusion — and, among some users, anger.

DreamUp is based on Stable Diffusion, the open-source image-spawning program created by Stability AI. Anyone can sign into DeviantArt and get five prompts for free, and people can buy between 50 and 300 per month with the site’s Core subscription plans, plus...

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