New Startup 'Sentral' Pushes High-End Rental/Homesharing Apartments

A new $500 million startup is now offering high-end apartments for short- and long-term rentals in America's "most vibrant, walkable neighborhoods". (And long-term renters can also avail themselves of its "turn-key homesharing program" to offset some of their rent.) The Seattle Post-Intelligencer says it's "aimed mainly at tech workers, nomadic independent contractors and other folks whose work is no longer tied to a specific location." [A]menities might include workspaces offering private and collaborative office space. Inside the units themselves, residents might find work-from-home perks like adjustable height desks and ergonomic chairs. And let's not forget that work-life balance: Sentral buildings offer rooftop pools, outdoor kitchens and fire pits, gyms, photo booths, theaters, and more — as well as offering a plethora of curated events to its residents... The folks behind the idea are savvy: CEO Jon Slavet is formerly of WeWork and Rodan + Fields. Michael Curtis, formerly VP of Engineering at Airbnb is now a strategy advisor at Sentral... The price to lease at Sentral, given the amenities, isn't much higher than regular rent prices in the major cities it serves. The LIVE program offers designer-furnished homes for stays over 30 days starting at $2,500 a month. For comparison purposes, a studio in downtown Seattle listed on Craigslist (with none of the bling offered at Sentral) is asking $1,890 a month. Sentral operates now in seven cities: LA, Austin, Chicago, Seattle, Denver, Chicago, Miami. An Atlanta location is next up, with more growth planned. Sentral's press release calls them seven "vibrant gateway cities... a launchpad to explore the country's most exciting neighborhoods" (assisted by "a world-class onsite team that fosters a true sense of community"). Sentral enables residents to live or visit stylish buildings in the nation's most coveted cities for any period of time, whether a night, a month, or multiple years. Qualifying residents can also monetize their homes through Sentral's managed homeshare program... From the city registration process to logistical details such as housekeeping, insurance, photography, contactless check-in, and around-the-clock service, Sentral's turn-key platform makes homesharing seamless for hosts, enhancing their financial freedom and fueling their ability to travel and explore. A recent tweet calls it "the future of living," while the company's new web site promises it offers "The comforts you crave + the freedom to travel." "There has been a massive shift to a 'work-from-anywhere' culture that is blurring the lines among home, work, and travel," argues CEO Jon Slavet in Sentral's press release. And the lavish press release ends by saying that the company "is creating a global community of modern adventurers with the freedom to monetize their homes, explore their passion for travel, and live life on their own terms."

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