Apple Acquires 'Primephonic' To Bolster Standalone Apple Music Classical App In 2022
Today, Apple announced that it has acquired Primephonic, a service that specializes in streaming the classical genre, and will incorporate the app's functionality and playlists into Apple Music. The result will be "a significantly improved classical music experience," Apple said in a press release. There will also be a standalone Apple Music classical app coming sometime in 2022. The Verge reports: Effective immediately, Primephonic is no longer accepting new customers, and the service as it exists today will shut down on September 7th. Apple says Primephonic's playlists and "exclusive audio content" will be first to be integrated into Apple Music. Down the line, it'll add "the best features of Primephonic, including better browsing and search capabilities by composer and by repertoire, detailed displays of classical music metadata, plus new features and benefits." In a show of how serious Apple is about appealing to classical fans, the company says "a dedicated classical music app" will launch next year that will use Primephonic's "classical user interface that fans have grown to love."
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