Quixotic Californian Crusade To Officially Recognize the Hellabyte

An anonymous reader quotes a report from The Register: In 2010, Austin Sendek, then a physics student at UC Davis, created a petition seeking recognition for prefix "hella-" as an official International System of Units (SI) measurement representing 10^27. "Northern California is home to many influential research institutions, including the University of California, Davis, the University of California, Berkeley, Stanford University, and the Lawrence Livermore and Lawrence Berkeley National Laboratories," he argued. "However, science isn't all that sets Northern California apart from the rest of the world. The area is also the only region in the world currently practicing widespread usage of the English slang 'hella,' which typically means 'very,' or can refer to a large quantity (e.g. 'there are hella stars out tonight')." To this day, the SI describes prefixes for quantities for up to 10^24. Those with that many bytes have a yottabyte. If you only have 10^21 bytes, you have a zettabyte. There's also exabyte (10^18), petabyte (10^15), terabyte (10^12), gigabyte(10^9), and so on. Support for "hella-" would allow you to talk about hellabytes of data, he argues, pointing out that this would make the number of atoms in 12 kg of carbon-12 would be simplified from 600 yottaatoms to 0.6 hellaatoms. Similarly, the sun (mass of 2.2 hellatons) would release energy at 0.3 hellawatts, rather than 300 yottawatts. [...] The soonest [a proposal for a "hella-" SI could be officially adopted] is in November 2022, at the quadrennial meeting of the International Bureau of Weights and Measures (BIPM)'s General Conference on Weight and Measures, where changes to the SI usually must be agreed upon. The report notes that Google customized its search engine in 2010 to let you convert "bytes to hellabytes." A year later, Wolfram Alpha added support for "hella-" calculations. "Sendek said 'hellabyte' initially started as a joke with some college friends but became a more genuine concern as he looked into how measurements get defined and as his proposal garnered support," reports The Register. He believes it could be useful for astronomical measurements.

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