Corporate Trolls? A Covert, Pro-Huawei Influence Campaign on Social Media

"Huawei, the crown jewel of China's technology industry, has suffered from a sustained American campaign to keep its equipment from being used in new 5G networks around the world," reports the New York Times. Now they've identified "a covert pro-Huawei influence campaign in Belgium about 5G networks." [Alternate URL here] It began when trade lawyer Edwin Vermulst was paid to write an article criticizing a Belgian policy that would block Huawei from lucrative contracts: First, at least 14 Twitter accounts posing as telecommunications experts, writers and academics shared articles by Mr. Vermulst and many others attacking draft Belgium legislation that would limit "high risk" vendors like Huawei from building the country's 5G system, according to Graphika, a research firm that studies misinformation and fake social media accounts. The pro-Huawei accounts used computer-generated profile pictures, a telltale sign of inauthentic activity. Next, Huawei officials retweeted the fake accounts, giving the articles even wider reach to policymakers, journalists and business leaders. Kevin Liu, Huawei's president for public affairs and communications in Western Europe, who has a verified Twitter account with 1.1 million followers, shared 60 posts from the fake accounts over three weeks in December, according to Graphika. Huawei's official account in Europe, with more than five million followers, did so 47 times... Twitter said it had removed the fake accounts after Graphika alerted it to the campaign on Dec. 30... Many of their followers appeared to be bots... The effort suggests a new twist in social media manipulation, said Ben Nimmo, a Graphika investigator who helped identify the pro-Huawei campaign. Tactics once used mainly for government objectives — like Russia's interference in the 2016 American presidential election — are being adapted to achieve corporate goals. "It's business rather than politics," Mr. Nimmo said. "It's not one country targeting another country. It looks like an operation to promote a major multinational's interests — and to do it against a European state." Though the social media campaign had little impact on Belgian policymakers, one telecom consultancy noted Huawei's fear that similar legislation "could spread to other parts of the world." (The article points out Belgium is the headquarters of both NATO and the European Union.) But Phil Howard, the director of the Oxford Internet Institute, see a future where disinformation will become increasingly commercialized. "The flow of money is increasingly there," he tells the Times. "Large-scale social media influence operations are now part of the communications tool kit for any large global corporation."

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