Warner Bros. signs AI startup to help decide which films to back
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Storied film studio Warner Bros. has signed a deal with Cinelytic, an LA startup that uses machine learning to predict film success. The studio will use Cinelytic’s algorithms “to guide decision-making at the greenlight stage,” according to The Hollywood Reporter, though Cinelytic’s CEO Tobias Queisser stressed that the software is only an assistant.
“Artificial intelligence sounds scary. But right now, an AI cannot make any creative decisions,” Queisser told THR. “What it is good at is crunching numbers and breaking down huge data sets and showing patterns that would not be visible to humans. But for creative decision-making, you still need experience and gut instinct.”
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