New Specialized Career Certifications Created by 'Grow with Google' Through University-Industry Partnerships
In 2017 Google committed $1 billion to a program called "Grow with Google," and in 2018 launched "Google Career Certificates." Fortune looks at the success of those programs — and their newest evolution: These online educational programs are focused on helping learners land jobs that are in high demand, including in digital marketing, IT support , data analytics, project management, and UX design. More than 300,000 people have graduated from Google's Career Certificates program, and 75% of these grads report they've found a new job, higher pay, or a promotion within six months of completing of the program. Today, Grow with Google takes this program a step further by developing university-industry partnerships. Grow with Google tells Fortune exclusively of the launch of its partnerships with top universities to offer specialized career certificates. These specialized programs build on Grow with Google's existing programs, but offer more industry-specific take on the material.... The specializations include: - Fundamentals of Data Analytics in the Public Sector with R by the University of Michigan - Construction Management by Columbia Engineering - Financial Analysis — Skills for Success by the University of Illinois' Gies School of Business - Sustainability Analyst Fundamentals by Arizona State University. "This is really a tipping point for higher ed," says Lisa Gevelber, founder of Grow with Google. "Educational institutions have always been the place that people went from the world of classroom learning to the world of work. But what we're seeing here is higher ed really adopting more innovative, flexible models to make sure that students of all sorts have access to the knowledge to be successful in the workforce...." The courses were developed by industry experts at Google, along with faculty at the hosting universities. Industry employers were also asked for input on important course content. After finishing courses, students gain access to an online list of the jobs that the program qualifies them for. This includes listings from Google's 150-employer consortium that specifically hire graduates of Google Career Certificate programs — including Google itself. Gevelber explains to Fortune that "At the end of the day, no one is taking a class to take a class. They're all taking this class to get a real economic outcome for their family. We want to ensure they have the skills they need and employers are laying and waiting to hire them."
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