Why Britain's New Stamps Are Causing Outrage and Upset
Royal Mail's stamps are finally entering the digital world, with printed codes that can be used to track letters or linked to videos. Collectors, traditionalists and royalists are not amused. From a report: In February, Royal Mail introduced a new design for its standard stamps, which have changed so little since the launch of the Penny Black in 1840 that they are officially known as "definitives." The new stamps -- "plum purple" for first class, "holly green" for second -- still feature the same regal profile introduced more than 50 years ago. But what is most bothering purists -- and leading Johnson to the brink of direct action -- is the addition next to the Queen of a digital barcode. The rectangular codes -- which look like QR codes but are apparently not QR codes, which are a particular, and trademarked, kind of code -- are designed to stop counterfeiting and to enable the tracking of all letters to improve efficiency. Correspondents will soon be able to share photo or video messages by linking digital content to their coded stamps. Recipients will view it via the Royal Mail app (currently the codes link to a short film featuring Shaun the Sheep and a plasticine postwoman). [...] David Gold, the head of public affairs and policy at Royal Mail Group, knew the coded stamps would create a stir. "Collectors, traditionalists and royalists feel a sense of ownership over stamps," he says. It's why the new stamps, the designs for which had to be approved by Buckingham Palace, include a fake perforation as a kind of dignity screen between code and Queen (who is also, notably, facing the other way). Gold says the codes mean Royal Mail can track all letters, allowing it to better monitor, predict and respond to regional changes in demand, for example. He is also confident the unique codes will stop the fraudulent washing of postmark ink and resale of used stamps -- a crime that he claims costs Royal Mail "tens of millions" of pounds a year.
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