How the ‘Move Fast’ era of Facebook led to one of its biggest scandals

Mark Zuckerberg, CEO of Facebook, makes
KIMIHIRO HOSHINO / AFP via Getty Images

Remember when Facebook’s News Feed was chock full of apps like Zynga’s FarmVille? This era in the early 2010s was Mark Zuckerberg’s first big attempt at making Facebook much bigger than just a social network and more like a platform for developers akin to Windows.

It was a formative period for the internet, when mobile phones and the app economy were just taking off. For Facebook, it was the “Move Fast and Break Things” era — an early motto of the company —when it grew to hundreds of millions of users and made decisions that still haunt it to this day. What did Zuckerberg get right in this period that set Facebook up for dominance, and what did he get wrong along the way?

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