Disney’s ‘Don’t Say Gay’ misstep threatens to overshadow Chapek’s reign as CEO

Illustration by Alex Castro / The Verge

Weeks ago, facing pressure internally to speak out against Florida’s “Don’t Say Gay” bill, Disney CEO Bob Chapek took a surprising approach: he did nothing. His silence angered employees and advocacy groups to such an extent that he eventually backpedaled. But when Chapek finally did condemn the legislation, he provoked politicians and set off a weeks-long bad-faith crusade against Disney by right-wing media. The ensuing chaos is just the latest in a series of public missteps that threaten to overshadow Chapek’s tenure leading one of the most powerful entertainment companies in the world.

Chapek replaced beloved Disney boss Bob Iger as the company’s CEO in 2020 — just before the pandemic would shut down Disney’s parks and theaters. Under...

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