Meet DTV's Successor: NextGen TV
Around 2009 Slashdot was abuzz about how over-the-air broadcasting in North America was switching to a new standard called DTV. (Fun fact: North America and South America have two entirely different broadcast TV standards — both of which are different from the DVB-T standard used in Europe/Africa/Australia.) But 2022 ends with us already talking about DTV's successor in North America: the new broadcast standard NextGen TV. This time the new standard isn't mandatory for TV stations, CNET points out — and it won't affect cable, satellite or streaming TV. But now even if you're not paying for a streaming TV service, another article points out, in most major American cities "an inexpensive antenna is all you'll need to get get ABC, CBS, Fox, NBC and PBS stations" — and often with a better picture quality: NextGen TV, formerly known as ATSC 3.0, is continuing to roll out across the U.S. It's already widely available, with stations throughout the country broadcasting in the new standard. There are many new TVs with compatible tuners plus several stand-alone tuners to add NextGen to just about any TV. As the name suggests, NextGen TV is the next generation of over-the-air broadcasts, replacing or supplementing the free HD broadcasts we've had for over two decades. NextGen not only improves on HDTV, but adds the potential for new features like free over-the-air 4K and HDR, though those aren't yet widely available. Even so, the image quality with NextGen is likely better than what you're used to from streaming or even cable/satellite. If you already have an antenna and watch HD broadcasts, the reception you get with NextGen might be better, too.... Because of how it works, you'll likely get better reception if you're far from the TV tower. The short version is: NextGen is free over-the-air television with potentially more channels and better image quality than older over-the-air broadcasts. U.S. broadcast companies have also created a site at WatchNextGenTV.com showing options for purchasing a compatible new TV. That site also features a video touting NextGen TV's "brilliant colors and a sharper picture with a wider range of contrast" and its Dolby audio system (with "immersive, movie theatre-quality sound" with enhancements for voice and dialogue "so you get all of the story.") And in the video there's also examples of upcoming interactive features like on-screen quizzes, voting, and shopping, as well as the ability to select multiple camera angles or different audio tracks. "One potential downside? ATSC 3.0 will also let broadcasters track your viewing habits," CNet reported earlier this year, calling the data "information that can be used for targeted advertising, just like companies such as Facebook and Google use today... "Ads specific to your viewing habits, income level and even ethnicity (presumed by your neighborhood, for example) could get slotted in by your local station.... but here's the thing: If your TV is connected to the internet, it's already tracking you. Pretty much every app, streaming service, smart TV and cable or satellite box all track your usage to a greater or lesser extent." But on the plus side... NextGen TV is IP-based, so in practice it can be moved around your home just like any internet content can right now. For example, you connect an antenna to a tuner box inside your home, but that box is not connected to your TV at all. Instead, it's connected to your router. This means anything with access to your network can have access to over-the-air TV, be it your TV, your phone, your tablet or even a streaming device like Apple TV.... This also means it's possible we'll see mobile devices with built-in tuners, so you can watch live TV while you're out and about, like you can with Netflix and YouTube now. How willing phone companies will be to put tuners in their phones remains to be seen, however. You don't see a lot of phones that can get radio broadcasts now, even though such a thing is easy to implement. But whatever you think — it's already here. By August NextGen TV was already reaching half of America's population, according to a press release from a U.S. broadcaster's coalition. That press release also bragged that 40% of consumers had actually heard of NextGen TV — "up 25% from last year among those in markets where it is available."
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