EU Drafts Counteroffensive To China, US on Technology Rules

The EU is taking a "Europe First" approach to technological standardization. From a report: The European Commission on Wednesday presented a plan to bolster its influence in creating global technology standards, as the bloc currently risks falling behind in global standardization organizations, where tech giants, government regulators and experts gather to set rules for how emerging technology works -- everything from the internet to batteries, connected devices and beyond. Faced with the U.S.' market dominance and China's aggressive attempts to rewrite global rules, the EU wants to raise its game. "We need to make sure we're not just a standard-taker. We need to be a standard-setter," said Thierry Breton, the EU's industry commissioner. The new strategy comes at the start of a bumper year for standard-setting, which often happens out of the public eye, in industry-dominated groups packed with technical experts. Deals struck in organizations like the U.N.'s International Telecommunications Union (ITU) and the International Organization for Standardization (ISO) define how technology is implemented across the world. The ITU's flagship conference is scheduled for September in Budapest, when a new secretary-general will be named. Meanwhile, other international groups are working quickly to set standards for artificial intelligence, green technology and other major sectors, with companies and government officials tussling over which technologies will dominate the digital economy in the coming decade. The EU's plan follows its industrial strategy, released in March 2020, which already showed the bloc wants to set up competing policy initiatives to defend its companies against rivals from China and the U.S. that benefit from large-scale investment and subsidy schemes.

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