Ubisoft's Latest Galaxy-Brain Move Is To Gift Scammy NFTs To Employees

Ubisoft's ongoing NFT odyssey continues to bewilder and demoralize not just longtime fans but also its own developers. The company recently held another workshop aimed specifically at addressing the concerns of skeptical employees, yet also started giving out special NFTs to some members of the Ghost Recon team to "celebrate" the series' 20th anniversary. From a report: One developer likened it to the staff saying "We hate this crypto stuff," and Ubisoft responding with, "OK, come get some." Last week, VP of Ubisoft's Strategic Innovations Lab, Nicolas Pouard, claimed in an interview that players' overwhelmingly negative reaction to the company's NFT rollout was because "they don't get it." His remark was roundly derided on social media, but also by some within the company, according to posts from Ubisoft's internal communications platform viewed by Kotaku. In addition to disagreeing with Pouard's position, they expressed frustration over the company's continued botched messaging around the controversial tech. "They don't get it" was also the tone of a recent internal Q&A with the Quartz team aimed at addressing skeptical employees, sources familiar with the event told Kotaku. (Quartz is the name of Ubisoft's recently introduced proprietary crypto platform.) Instead, it bolstered some developers' concerns about security vulnerabilities in the Quartz technology and its lack of interesting design possibilities. Pouard and other blockchain proponents have pitched scenarios in which cosmetic items can follow players between games. That's not something current Quartz NFTs are set up to do, however, and according to sources, Pouard admitted internally that the "interoperability" question remains unanswered. In the meantime, the core use-case for Quartz NFTs remains in-game hats.

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