Snapchat is Boosting Its Efforts To Root Out Drug Dealers
Deadly counterfeit versions of prescription medications are "widely available on social media platforms," reports NBC News, and "2 in 5 of those seized and tested in the United States contain enough fentanyl to kill, according to a warning issued by the Drug Enforcement Administration last month." So now Snapchat "said it has improved the automated systems it uses to detect the sale of illegal drugs on the app, hired more people to respond to law enforcement requests for data during criminal investigations and developed an in-app education portal called Heads Up focused on the dangers of fentanyl and counterfeit pills." "We have heard devastating stories from families impacted by this crisis, including cases where fentanyl-laced counterfeit pills were purchased from drug dealers on Snapchat," said Snapchat's parent company, Snap, in a blog post. "We are determined to remove illegal drug sales from our platform." The announcement comes less than one week after NBC News profiled eight parents whose children had died after taking a single fentanyl-laced pill purchased on Snapchat. On Sept. 27, DEA Administrator Anne Milgram said social media companies were not doing enough to stop the sale of counterfeit pills on their platforms... Snap said improvements to its proactive detection tools — which use artificial intelligence to identify pictures, words and emojis related to drug sales — have allowed the company to increase the number of accounts removed by 112% during the first half of 2021. For the last six months, it has also been using intelligence from public health data company S-3, which scours the internet for drug sellers, to identify Snapchat accounts that are potentially violating the rules. S-3 does not search directly on Snapchat, but instead looks for dealers elsewhere — on other social media sites or the dark web — who reference a Snapchat account in their advertisements.
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