Firefox Now Shows Ads As Sponsored Address Bar Suggestions

waspleg writes: Mozilla is now showing ads in the form of sponsored Firefox contextual suggestions when U.S. users type in the URL address bar. Mozilla says the feature was introduced with Firefox 92 in September to fund development and optimization. Mozilla describes Firefox Suggest contextual suggestions as opt-in, in BleepingComputer's tests and from what users have reported, the feature is on by default. Furthermore, Firefox doesn't tag the ads displayed via Firefox Suggest. There is no clear way to identify what a sponsored suggestion and what a regular unsponsored suggestion should look like. The only way Firefox users will know whether a sponsored suggestion is an ad would be by looking at the URL, but, in many cases, the URL is not clearly visible.

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