HBO Max will release 10 Warner Bros. films straight-to-streaming in 2022
After deciding to release its full slate of 2021 Warner Bros. films on HBO Max under a hybrid streaming and theatrical model, it appears WarnerMedia is prepared to continue using its Warner Bros. assets to lure subscribers to the service in 2022.
During AT&T’s second-quarter earnings call this week, the company’s executives were asked about how the pandemic release model would shape a more permanent release strategy going forward, particularly as it relates to theaters. Citing the theatrical success of Godzilla vs. Kong to the tune of $463 million in revenue, WarnerMedia chief Jason Kilar responded that while “the motion picture format absolutely matters,” the company also feels “very good about the response that consumers have given it...
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