China Wants Hefty Fines For Viral Video Creators Who Binge Food and Drinks

An anonymous reader quotes a report from Gizmodo: Lawmakers in China are considering new legislation that would impose fines against anyone who creates videos where people eat large quantities of food or binge drinks, according to a new report from Chinese state media outlet China News. The proposed media rule, part of broader legislation to discourage food waste, would also allow restaurants in China to charge extra for customers who don't finish their meals. The Chinese government under President Xi Jinping started a campaign called the Clean Plate Campaign earlier this year in an effort to waste less food domestically. Xi said over the summer that the goal was to create a social order where "waste is shameful and thriftiness is applaudable." Fines for breaking the new law would range from 10,000 yuan to 100,000 yuan, or roughly $1,530 to $15,300 in U.S. currency. The draft legislation, first reported in English by Sixth Tone, was submitted to China's Standing Committee of the National People's Congress on Tuesday, and covers "radio stations, television stations, and online audio and video service providers." An audio-only version of mukbang sounds kind of gross, but who are we to judge? Traditionally, it's very polite in China to serve guests large portions of food, a way to show generosity that would be familiar to many Americans. But that generosity is creating a culture of waste, where an estimated 17 million pounds of food in China gets thrown out every year. That much food could feed an additional 30 million people each year at the very least -- roughly the entire population of Texas -- according to a recent study from the Chinese Academy of Science and the World Wildlife Fund.

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