Amazon Wants To Scan Your Body To Make Perfectly Fitting Shirts
An anonymous reader quotes a report from Fast Company: For just $25, Amazon wants to make you a custom T-shirt. And a virtual body double. This week, the company unveiled a brand called "Made for You" that creates made-to-measure clothes. The initial product, a T-shirt, can be personalized to your taste and measurements, and more products are coming. This is Amazon's latest bid to make itself a fashion destination, and if the company chooses to double down on this made-to-measure technology, it could have significant impacts throughout the industry. It took me five minutes to design a pink, long-sleeved cotton T-shirt. The process began with creating a virtual body double, which involves inputting details -- such as my height, weight, and skin tone -- then taking two photos on my phone using the 3D body scanner in the app. (Amazon has been incorporating body scanners into a number of its products lately, from its fitness band to its smart mirror.) The final 3D representation that appeared on the app looked uncannily like me. In the final step, I chose the color, sleeve length, and neckline of the tee. Then boom! I added it to my cart, and the custom shirt is set to arrive on Christmas Eve.
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