You Can Now Track Carbon In an Ear of Corn From Farm to Table

Companies will be soon able to track the carbon emissions from an ear of corn to a pork chop, allowing them to market products to environmentally conscious eaters. Bloomberg reports: Farmer's Business Network Inc. -- which has been likened to an "Amazon" for farmers -- has launched Gro Network, which will track and score the carbon intensity of grain. That will allow buyers to label their products to consumers as "green" and potentially get a higher price for farmers who use more sustainable practices. It's the latest effort to capitalize on growing demand for food that has a smaller environmental footprint. Pollutants can be found as early as in the fertilizers and other chemicals farmers use in their fields, which permeate the food supply system as grains move along to buyers like meat producers who feed those them to their livestock. Gro's technology offers a score that producers can show their customers, vouching for the products' environmental impact, opening a layer of transparency and creating a premium product in grocery stores' meat aisles. Gro Network, which was birthed about two years ago as a research project within FBN, is working with major grain buyers like Unilever NV and biofuels producer Poet LLC, and connecting them directly to the growers of low-carbon corn. While Gro is one of the first to offer supply chain transparency, competition is likely to increase. FBN's online retail service was also met by competing services, such one from Nutrien Ltd. Along with access to product purchases, Nutrien offers advice on products that best suit the types of seeds farmers are planting. FBN says it aims to give farmers choice by providing the most information possible on pricing sustainability. And if that means competitors attracting customers away from them, so be it.

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