Apple approves Hey email app, but the fight’s not over
Photo by Justin Sullivan/Getty Images
After rejecting an update last week, Apple has approved a new version of the subscription email app Hey.
The approval, which came last week, ahead of today’s Apple Worldwide Developer Conference, is meant to lower the temperature after Apple’s initial app rejection drew widespread condemnation from lawmakers and other developers. But the approval is also only temporary in spirit, meant to give Hey developer Basecamp time to develop a version of the app more in line with Apple’s policies — and Basecamp’s approach to that challenge is very aggressive, as a letter posted to its website today details.
By approving Hey right now, Apple is also surely hoping to bring the focus back to the positive aspects of its $519 billion developer...
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