Alphabet Reportedly Buying Smart Glasses Maker North
According to The Globe and Mail, Alphabet is rumored to be acquiring smart glasses maker North for $180 million. 9to5Google reports: This comes after North in December stopped selling Focals to focus on launching second-generation smart glasses sometime in 2020. "Focals 2.0" has been teased over the past several months with North claiming that they would be the "most significant product introduction to date in the category." A "lighter" and "sleeker" design would have a "10x display," while miniaturizing the technology by 40%. Sales of the first-generation device are described as "minuscule" in today's report: "One person close to the sales operations says it's unlikely North sold many more than 1,000 pairs. Its only retail stores, in Toronto and Brooklyn, N.Y., often went days without a single sale." In ending sales, North has not been bringing in any revenue, and the company is running out of money even after slashing monthly spending in half to $3 million. Despite taking on additional investment and loans, North is said to have started looking for a buyer earlier this year.
from Slashdot https://ift.tt/2YzrqSR
Read more of this story at Slashdot.
from Slashdot https://ift.tt/2YzrqSR
0 Response to "Alphabet Reportedly Buying Smart Glasses Maker North"
Post a Comment