Samsung aired a Galaxy Z Flip commercial before it even announced the phone

Image: WinFuture

It’s not just leaks that let us know what big tech companies plan to announce at their keynotes, increasingly it’s the companies themselves. Since this year’s Academy Awards fall ahead of Samsung’s February 11th Unpacked keynote, the company decided to go for a huge tease of the Galaxy Z Flip — it basically showed off the whole phone.

We are expecting Samsung to announce new Galaxy S20 phones (three of them) and the Galaxy Z Flip, a folding phone rumored to have a glass screen. The ad showed the phone sitting on a table at a 90-degree angle on its own, the better to do video chatting. It also gave us our first, best look at it folded up and it doesn’t appear to fold completely flat. The Motorola Razr, which was just released but has a...

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