The Slow Death of the Traditional Business Card
Traditional business cards -- dropping off for years -- might finally be folding given the Covid-19 pandemic, as many professionals worked from home, switched jobs and attended conferences and meetings virtually. From a report: Even now, with in-person schmoozing on the rise, many networkers are in no mood to return to what they see as the germ-swapping, environmentally unfriendly and laborious tradition of exchanging physical cards, only to manually input the fine print into phones later. Instead, they are turning to hybrid or fully virtual solutions: physical cards with QR codes, scannable digital cards or chips embedded in physical items that allow people to share contact details with a tap. Mr. Peterson [technology chief at Boingo Wireless; anecdote in the story] got his card from Dangerous Things, a human implant technology company whose chip can be inserted with a syringe -- the company suggests body piercers and other pros for the task. Mr. Peterson asked a neighbor with a medical degree. If, say, a phone number changes, the chip can be updated online. But the post-paper world is hardly friction-free. Atlas Vernier rejected paper business cards in favor of wearing an NFC ring with a chip inside. Once scanned, the 21-year-old's information pops up in the recipient's phone. Mx. Vernier, who uses gender-neutral pronouns, described often having to slightly move the ring around in search of the "sweet spot" of a phone's NFC reader. "That's the way technology works -- it always works until someone's looking." When an attendee at a recent racial-equity conference asked Robert F. Smith for his contact information, the private-equity billionaire furnished a white plastic card with a gold QR code printed on it. The guest held her phone above the card to scan it. Nothing happened. For the next minute or so, she positioned her phone at various distances from the card while Mr. Smith, the chief executive of Vista Equity Partners, tried different grips and angles. When that didn't work, Mr. Smith pulled out a different card with a black QR code. Success. Mr. Smith was unbowed. "I appreciate good sense tech solutions," he said in a written statement later. "I don't miss paper cards at all."
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