Streaming services need to stop showing me the same ad over and over (and over)

A TV showing Saturday Night Live playing on Peacock.
Streaming TV is great! Streaming ads are a mess. | Image: Peacock

For the last few months, Parks & Recreation has been my go-to background show. It’s what I watch while I’m doing the laundry, trying to catch up on email, or playing a video game I’d rather not listen to. The show’s seven seasons are all on Peacock, which is handy, because so is The Office — my other background show. All of this is to say, I watch a lot of Peacock.

At one point today, while half-watching another Parks & Rec episode, an ad came on that I suddenly realized I knew. And I didn’t just know it, I knew every single word of it. The jingle, especially, which ends in a sing-songy “CroppMetcalfe is the one with five stars!” That jingle has been stuck in my head for weeks, and it may never go away.

I don’t blame CroppMetcalfe,...

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