'We're in a Hurry.' Qualcomm New CEO Scrambles To Cope With a Global Chip Crisis.
Cristiano Amon is the new boss of Qualcomm, a U.S. tech giant that designs semiconductors. His first task: Convince companies to make more chips for him -- and fast. From a report: Months before Cristiano Amon started as CEO of Qualcomm, he already was at work on his first crisis. To solve it, he sat in a mostly empty meeting room in Taipei and pleaded with executives from one of the world's biggest semiconductor makers for more chips. He needed the help so that Qualcomm, a designer of circuits that go into hundreds of millions of electronic devices every year, could chase new markets and meet demand from big customers such as Apple, Samsung Electronics and China's top handset-makers. In fact, he needed the assistance so much that he got permission from the Taiwanese government to arrive in March and then waited through a three-day quarantine. Once he and his team got to the meeting place in a Taipei hotel, they negotiated with counterparts across a large room outfitted with microphones and speakers to communicate. "I'm a very big believer that sometimes you have to meet folks in person," said Mr. Amon, who was named CEO in January and officially took over in June. Many new CEOs across the business world had to adjust to their roles amid unprecedented pandemic-era restrictions, getting to know key employees without ever meeting them in person and managing offices and business relationships from far away. Few can say they had a more tumultuous transition than Mr. Amon, a gregarious Brazilian who revels in person-to-person contact. He is juggling a cluster of major challenges -- a global chip shortage, a sudden shift in a key market, and an unexpected acquisition opportunity -- while trying to put his own stamp on a company after working there for more than two decades. He wants to focus on an expansion beyond Qualcomm's core mobile-phone chip business, a shift that began before he took over. "I've been doing many things in parallel and I want to succeed in them all," he said in an interview. "I can't afford not to do them because we're in a hurry."
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