Cadbury Site Puts Bollywood Star in AI-Generated Ads For Local Businesses
"Big businesses and brands that suffered during the pandemic found their way back," says a new ad from the British confectionary company Cadbury. "But the smallest stores still suffer..." So in response, Cadbury "has come up with an AI tool that will enable customers to create an ad for their local stores for free," reports BGR — and all the ads magically include Bollywood star Shah Rukh Khan: Cadbury (via NW18) says that it has used machine learning and AI technology to recreate the actor's face and voice that will be used to mention and promote a local store's name in the ad. To make it easy for local shopkeepers, it has put up a dedicated website notjustacadburyad.com to help them create their 'custom promotional videos.' "Since it is not possible to cover every local store, we give the power to the people to create their own version... " Cadbury mentions in the ad. Apparently Cadbury is then targetting different versions of the final ad to each viewer's location (so the actor always appears to be saying the names of stores that are local to them). The ad closes with the real Shah Rukh Khan saying warmly that "The small stores around us deserve to have a happy Diwali."
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