New Qualcomm CEO sees former Apple execs as key to beating M1

Image: Qualcomm

Qualcomm’s new CEO, Cristiano Amon, has big plans for competing with Apple when it comes to laptop performance, thanks to the ex-Apple employees Qualcomm brought on when it acquired Nuvia earlier this year. He told Reuters that he believes Qualcomm could make the world’s best processor, which would require designing a chip better than Apple’s M1.

Before assuming his new role as CEO, Amon was head of Qualcomm’s semiconductor division and was in charge of the company’s acquisition of Nuvia for $1.4 billion. The startup was founded by three former Apple engineers who specialized in chip design and worked on Apple’s A-series SOCs. Those founders joined Qualcomm, and it’s apparent now that they’ll be focusing on making chips for consumer...

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