Instagram Says Its Algorithm Won't Promote Reels That Have a TikTok Watermark
Instagram says it's making changes to its algorithm and how it recommends Reels to users. One of the biggest new changes is that it will no longer promote Reels that have a TikTok watermark. The Verge reports: The team now recommends that Reels users post vertical videos that use music found in Instagram's library or sounds that they find on Reels. They also suggest "starting a trend" that others can participate in, like dance crazes, as well as "entertaining" and "fun" content. Reels that are mostly covered by text, are blurry, have a watermark or logo, or have a border around it won't be recommended as frequently. "We're building on what we've learned from Explore to recommend fun and entertaining videos in places like the Reels tab, and personalize the experience," says spokesperson Devi Narasimhan in an email to The Verge. "We are getting better at using ranking signals that help us predict whether people will find a reel entertaining and whether we should recommend it." Narasimhan says Instagram user surveys demonstrated that people have a "less satisfying" Reels experience when content is recycled from other apps or is blurry, so it'll start deemphasizing that content in its recommendation software. This makes it less likely to be discovered by people who aren't following the person who posted it.
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