T-Mobile Will Stop Saying Its 5G Network Is Better Than It Actually Is
Earlier this week, the FCC fined T-Mobile $200 million for its abuse of Sprint's Lifeline program for low-income consumers -- the largest fine to be paid in commission history. Now, the Better Business Bureau's National Advertising (NAD) is telling T-Mobile to tone down its misleading 5G claims about having the "best 5G network." Gizmodo reports: The NAD's investigation of T-Mobile's 5G claims, reported by Android Police, concluded yesterday. While the BBB division found that some of the carrier's post-Sprint merger claims had merit, like T-Mobile's assertion that it will build the nation's largest 5G network due to the merger, it asked the carrier to change the language of some of its other misleading claims. Specifically, the NAD took issue with T-Mobile telling consumers they will get the best 5G network. NAD said that consumers could "reasonably interpret" these claims to mean T-Mobile currently provides the best 5G network and that T-Mobile customers will "imminently" have 5G coverage when that's not currently the case. "NAD determined that the challenged advertisements did not reasonably convey a present-tense message that the aspirational future benefits from T-Mobile are presently available to consumers," the group said. "NAD recommended that the challenged advertising be modified to avoid conveying such messages."
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