Facebook Begins Ghosting the 'Oculus' Moniker In Its VR Division
Sam Machkovech writes via Ars Technica: Our "Facebookening of Oculus" series continues today with the announcement of the Facebook Connect conference as a free, live-streamed event on September 16. You may remember years of "Oculus Connect" conferences, which focused on the company's efforts in virtual reality and other "mixed reality" mediums. That conference is dead. It's Facebook Connect now. In a Tuesday announcement, Facebook exec Andrew Bosworth cited the company's broader product portfolio as a reason to expand its conference's definition beyond Oculus. To back that claim up, however, he only cited two Facebook products: Spark AR, the camera-software toolset used to identify faces and add silly effects and filters, and Portal, the company's webcam-chat hardware platform. Having attended many Oculus Connect conferences, I can safely say neither of those product lines received much focus (and attending VR-interested developers didn't express interest in it either). What's more, Facebook used the Tuesday announcement as an opportunity to rename its entire Oculus VR division: Facebook Reality Labs. That name may sound familiar, since it was given to a number of skunkworks teams working on experimental VR-like features and hardware (including years of focus on 3D spatial audio at its Seattle-area office). Facebook isn't shy about explaining why it is renaming everything: to collate and combine its disparate entities in order to "build the next computing platform to help people feel more present with each other, even when we're apart." That sure sounds like a bold admission of the so-called "Facebook operating system" that I keep hearing rumors about, with VR, mixed reality, and smartphone cameras at its core. Facebook has spent months hinting at mixed computing systems being combined in the workplace, which the company has conveniently summarized in a new Facebook Reality Labs post from today. "Much like Facebook's recent corporate rebranding, our emphasis is on clarity -- visually identifying us as a part of Facebook while looking toward the future of the next computing platform that puts people at the center," Bosworth writes in today's announcement. But I would argue that this smushing of seemingly unrelated products -- VR headsets, webcam chat platforms, funny-face filters, and the smorgasbord of social media content that is an average Facebook feed -- only serves to obfuscate what Facebook is trying to sell to consumers. Previously, you could expect to purchase an Oculus headset, then buy, download, and install preferred VR software (or even attach it to more open sales platforms like SteamVR and Windows Mixed Reality). As we've recently learned, that kind of "whatever software you want" freedom may not be in the cards for Oculus hardware much longer, since Facebook will soon start mandating Facebook logins for all brand-new hardware -- and I've previously predicted that new hardware will be a centerpiece of the company's next major VR event (which we now know is happening on September 16).
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