Dish Buys Prepaid Carrier Boost Mobile For $1.4 Billion
Today, Dish announced the $1.4 billion acquisition of Boost Mobile. With this purchase, Dish secures its place in the retail wireless market and will serve more than nine million customers. Engadget reports: The deal is the result of T-Mobile's Sprint merger. In order to gain FCC approval and quell fears that the merger would hurt competition, T-Mobile and Sprint agreed to several demands, including divesting Boost Mobile, one of Sprint's prepaid brands. Rumors circulated last year that Dish would buy Boost for $6 billion. Obviously, the final price is nowhere near that amount. "This marks an important milestone in DISH's evolution as a connectivity company," Dish CEO and president Erik Carlson said in a statement. "It positions us well as we continue to build out the first virtualized, standalone 5G network in America." Dish will continue to use the Boost brand, but it has unveiled a new logo. It's also launching a new "$hrink-It!" plan, which starts at $45 for 15GB. If customers make three on-time payments, Dish will drop the monthly rate by $5. Dish will take off another $5 after six on-time payments. Another 10GB plan with unlimited talk and text will cost $35. Both plans will be available beginning July 2nd.
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