BMW is Going All-in On In-car Microtransactions
BMW has detailed an overhaul to the digital systems that power its luxury vehicles, including a new map and navigation system, a revamped digital assistant, a "digital key" (first shown off at Apple's annual developer conference last month), and wireless Android Auto. But the most interesting thing BMW shared about the changes is that the company is going all-in on in-car microtransactions. From a report: Cars are more full of computers and software than ever before, which has made it possible for automakers to add new features or patch problems on the fly with over-the-air software updates. This has also presented these automakers with new ways of making money. Take Tesla, which pioneered them and currently sells access to a variety of features after purchase. It even used to ship cars with battery packs that had their range limited by software, and owners could pay a fee unlock the full capacity. BMW now wants to take this to a far more specific level. The German automaker announced on Wednesday that all cars equipped with its newest "Operating System 7" software will soon receive an update that makes it possible for the company to tinker with all sorts of functions in the car, like access to heated seats and driving assist features like automatic high beams or adaptive cruise control. And the company unsurprisingly plans to use this ability to make money.
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