Amazon Will Require Third-Party Sellers To Disclose Names, Addresses
Amazon announced a new policy Wednesday requiring third-party sellers in its marketplace to publicly display their names and addresses starting Sept. 1. Geekwire reports: The disclosure is already required in Europe, Japan, and Mexico. Amazon said it is updating its policy to "ensure there is a consistent baseline of seller information to help customers make informed shopping decisions" in a letter to sellers. Amazon has been working to crack down on knockoff sales on its marketplace for years, most recently forming an internal "Counterfeit Crimes Unit." Despite spending more than $500 million in 2019 to fight various forms of fraud, counterfeits and defective or unsafe products continue to be a challenge for the company.
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