AMC Theaters Will No Longer Play Universal Movies After Trolls World Tour's On-Demand Success
stikves writes: Given the highly-successful video on demand release of the recent "Trolls World Tour" movie, and the future plans to sidestep theaters for some content from Universal, AMC has struck back by blanket banning of all their content. "As a result, [NBCUniversal CEO Jeff Shell] noted that as 'soon as theaters reopen, we expect to release movies on both formats,' meaning some movies would continue with theatrical releases while others would go directly to digital retailers or possibly land on NBCUniversal's new streaming service, Peacock," reports The Verge. "The move led to a lengthy statement from AMC Theatres chair-CEO Adam Aron, who claimed that Shell's comments were 'unacceptable.' 'It is disappointing to us, but Jeff's comments as to Universal's unilateral actions and intentions have left us with no choice,' Aron wrote. 'Therefore, effectively immediately AMC will no longer play any Universal movies in any of our theatres in the United States, Europe or the Middle East.'"
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