Twitter says AI tweet recommendations helped it add millions of users
Illustration by Alex Castro / The Verge
Twitter had 152 million daily users during the final months of 2019, and it says the latest spike was thanks in part to improved machine learning models that put “more relevant” tweets in people’s timelines and notifications. The figure was released in Twitter’s Q4 2019 earnings report this morning.
Daily users grew from 145 million the prior quarter and 126 million during the same period a year earlier. Twitter says this was “primarily driven by product improvements,” such as the “increased relevance” of what people are seeing in their main timeline and their notifications.
By default, Twitter shows users an algorithmic timeline that highlights what it thinks they’ll...
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