Google Experimented on Its Own Employees To Get Them To Eat Healthier

This week Medium's tech blog OneZero published a 4,500-word look at Google's "methodical, iterative" and massive "living experiment" on its own employees to see if they can nudge them into making healthier choices when they eat: The campaign isn't changing just the food itself, but how it's presented. Google's tactics include limiting portion sizes for meat and desserts and redesigning its premises to lead its "users" to choose water and fruit over soda and M&M's. The goal, says Michiel Bakker, Google's director of global workplace programs, is to make the healthy choice the easy choice... [T]he small changes make big differences. The plates on the buffet line are only eight to 10 inches wide, versus a standard 12 inches, which effectively limits serving sizes. Vegetables always come first on the line, so by the time you get to the meat or the snickerdoodles and chocolate tarts, there's not much space on your plate. "Spa water," bobbing with strawberries or cucumbers or lemons, is everywhere -- and deliberately more accessible than sugary drinks or even bottled water. A burrito at Google weighed in at about 10 ounces -- 60% smaller than the whopping one-pound nine-ounce log filled with similar ingredients that I picked up at a Chipotle near my home in Washington, D.C.... "Early choice architecture focused specifically on the process," said Ravi Dhar, a professor at Yale and the director of the school's Center for Customer Insights, which partners with Google on food research. "You didn't change the set of alternatives, but you rearranged them." So, if the goal was to get people to eat more vegetables, you would make the salad bar the first thing people see in a cafeteria -- hungry people usually grab the first food they see -- and leave it at that. But it turns out that's not enough. You also have to make the vegetables more abundant and more compelling -- and do the opposite for meat. For example, moving the snacks table 10 feet further from the coffee machine reduced the likelihood of snacking by as much as 23% for men and 17% for women. But "Since then, Google has remade its 1,450 microkitchens. The unhealthy snacks -- now limited for the most part to M&M's and gummy bears -- are well away from the coffee machine, hidden in opaque canisters or in a drawer. "At the same time, a big bowl of fresh fruit sits alluringly in the center of the counter nearest the coffee machine..."

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